The Austin 40 was introduced in 1907 as a luxury vehicle aimed at the upper echelons of society. With a 6-cylinder engine and refined design, it marked Austin’s move into the premium car market. The 40 was a significant step in establishing the company’s reputation for high-end automobiles, competing with European luxury cars.
This model was produced for a limited time, and only a small number of units were built, making it a rare collector's item today. It was designed to cater to those requiring luxury and performance, featuring a powerful engine and sophisticated body designs.
The Austin 40 featured a more powerful engine than its smaller counterparts, making it suitable for long-distance travel and luxury transport. Its chassis was designed to accommodate larger body styles, providing ample space for passengers and luggage.
Production of the Austin 40 was short-lived, but the variants provided both luxury and performance to meet the needs of the upper class and those seeking a vehicle for high-end business purposes.
The Austin 40 was a rare sight in New Zealand, as it was a high-end luxury vehicle. However, it was likely owned by wealthy individuals and used for ceremonial purposes, executive transport, and occasional use by business leaders. Its presence in New Zealand marked the country’s growing affinity with luxury automobiles, especially during the early 20th century.
Today, the Austin 40 remains a sought-after collector's car, with examples of the model carefully preserved in New Zealand’s vintage car clubs.